About

Welcome to LIT Beautea:

LIT: Lunadorii Institute of TEA

Read here for a quick EXECUTIVE SUMMARY of what we have to offer to your property

Our Company:

LIT Beautea is a subsidiary company of Lunadorii, the largest Omni Channel Cosmetic Retailer in Indonesia. With the same philosophy as Lunadorii, a gift from the goddess, to help people to be more beautiful. LIT was created as a joyful gift to share any day with everyone. A guilt-free pleasure that helps you stay healthy with extra beauty benefits that lit the inner glow within you.

We are excited to present you with flavorful beauty & healthy tea that will lit you up everyday!

Our Mission:

Founded to cater to the needs of the growing market who are discerning, smart and willing to spend to stay healthy and beautiful. LIT brings you quality beauty and healthy drinks at an affordable price that consumers can drink daily without having to worry about price.

We also aim to reach out more by expanding nationally so that we can be easily available to all our beloved guests.

Franchise opportunity will also be open soon for entrepreneurs to spread our mission.

Our Concept:

Lit is primarily designed to be youthful and beautiful, that is filled with energy, to target the growing population who are concerned with healthy living and living beautifully!

Our booth is designed to stand out and attractive. With an open kitchen that is clean and hygienic, it assures our customers about our commitment to quality. Customers can see the whole process of preparations which become a part of the buying experience. There is also an instagrammable pick up area for viral marketing purposes.

Our Quality & Pricing:

Working together with a team of professionals and consultants from Japan and Taiwan, our founders with years of experience in retail and F&B industry, have developed unique recipes with beauty and health benefits in mind (not to forget great taste) to serve our guests.


We managed to combine quality ingredients such as collagen sourced from Japan, tea leaves from Taiwan and not to forget quality local ingredients, to bring you quality products at an affordable price.

Great Tastes:

With in-house research & development team and our founders being hands on in the process, we pride ourselves in making great recipes with great tastes for the list of menu we offer. This comes from years of extensive research to find the perfect recipe. This is very important to our business as we want to ensure customers keep coming back to drink more and test out all our different menus.

Not only refreshing and relaxing, LIT is high in antioxidants, collagen and all the goodness needed for a healthy body and beautiful glowing skin. Be it zesty, fruity or milky, our flavours are well-mixed to cater to everyone’s taste parade. Low-cal options are available too, for those who are cutting back calories. Either it’s your happy day or lousy day, LIT it up with your favorite cup of LIT.

Continual improvement and extensive time spent in research and development to attend to market needs and wants, we have also developed trending menus that customers look for, such as boba drinks and soda drinks. This will ensure long term acceptance of our products and sustainability of our business model.

To introduce Lit Beauty and Healthy drinks to more people, we have also made available classic tea affordable menu that starts from only Rp9k. These classic teas are presented with 100% pure honey for natural sweetness as well as offering health benefits.

Apart from tea, we also serve our signature coffee recipe using single origin arabica beans custom roasted to our specifications. Our coffee series are priced affordably to be acceptable nationally

So what are you waiting for? Read our customer reviews

Check our promotions and visit our store locations and try out Lit Beautea

Contact Us for Franchise information